• Lead communication efforts for Ambulancezorg operations; • Identify, capture and analyze all-source media coverage to understand the media environment and contribute to public affairs planning; • Advise on, plan for and execute media and community relations strategies to promote public awareness/understanding of Ambu operations and/or activities; • Plan media operations, digital engagement, and public affairs activities, ensuring accurate, dynamic communications with internal and external audiences on matters relating to the Ambu; and • Embody the ethics of the Ambulancezorg which are defined as operating with the trust of our organization, the Government of the Netherlands, and above all, the people who we serve.